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Google is now the premier business directory when it comes to local search, transcending its original role as a search engine. And, to make this directory even more reliable and trustworthy, Google has introduced the Google Screened program. But what is it, and how do you get Google Screened? Let’s find out.
Understanding Google Screened
What is Google Screened?
Google Screened is a program designed by Google to help service-oriented businesses stand out in local searches. The program adds a green check mark next to the business’s name in local search results, indicating that the business has passed Google’s screening process.
Why is Google Screened Important?
Consumers are pickier about who they do business within the modern digital age. Google Screened reassures customers that your business is reliable, trustworthy, and verified by Google, significantly enhancing your online reputation.
Google Screened vs. Google Guaranteed
While Google Screened and Google Guaranteed might seem similar, they serve different purposes. Google Guaranteed offers a money-back guarantee on services booked through Google, while Google Screened doesn’t provide a monetary guarantee but emphasizes the business’s credibility and trustworthiness.
Eligibility for Google Screened
To qualify for Google Screened, your business must be in a professional service industry such as law, financial planning, or real estate, among others. It’s also crucial that your business has a clean record and the necessary licenses to operate.
How do you get Google Screened?
Getting Google Screened involves a few key steps:
Create a Google My Business Account
You’ll need a Google My Business account to get started. If you don’t already have one, you’ll have to make one.
Complete Business Profile
To begin the journey towards the query of how do you get Google Screened, you must claim and optimize your Google My Business profile. What you can do is as follows:
- Log in to your Google account or register a new one if you don’t already have one.
- Visit the Google My Business website and click on the “Manage Now” button.
- Follow the prompts to enter your business details, including your business name, address, phone number, and website.
- Verify your business by selecting the appropriate verification method, such as receiving a postcard at your business address or receiving a phone call.
- Once your business is verified, optimize your profile by adding high-quality photos, compelling descriptions, and relevant categories.
Step 3: Ensure Proper Licensing and Insurance
To pass Google’s screening criteria, it is crucial to have the appropriate licenses and insurance for your business. Make sure your licenses are up to date and prominently display any relevant certifications or accreditations on your website and Google My Business profile.
Step 4: Perform Background Checks on Employees
If you have employees working in your business, conducting thorough background checks is essential. This step demonstrates your commitment to safety and reliability, increasing your chances of passing Google’s screening process.
Undergo Business Owner Check
Google will check your history as the company’s owner in addition to the business you own.
Purchase Local Services Ads
To become Google Screened, you’ll need to sign up and run Local Services Ads.
Maintain a Good Review Score
Lastly, you must maintain a high review score on Google to retain your Google Screened status. Customer reviews play a significant role in the Google screening process. Positive reviews not only boost your chances of getting Google screened but also improve your overall online reputation. Encourage your satisfied customers to leave reviews on your Google My Business profile and respond promptly to any negative feedback to demonstrate your commitment to customer satisfaction.
Step 5: Provide Exceptional Customer Service
Outstanding customer service is a crucial aspect of getting Google screened. Google places a strong emphasis on businesses that prioritize customer satisfaction. When a customer contacts you, be sure to get back to them right away. Train your staff to provide a positive customer experience, and go the extra mile to exceed expectations.
Step 6: Maintain a Strong Online Presence
In addition to optimizing your Google My Business profile, it’s vital to maintain a robust online presence across various platforms. Here are some strategies to consider:
- Develop a mobile-friendly and user-friendly website that provides valuable information about your business and services.
- Regularly publish high-quality content on your website, such as blog posts, articles, or videos, that offer insights and solutions to your target audience.
- Engage with your audience on social media platforms by sharing relevant content, responding to comments, and participating in discussions.
- Build backlinks from reputable websites within your industry to increase your website’s authority and visibility.
- Monitor and manage your online reputation by addressing any negative reviews or feedback promptly.
Benefits of Google Screened
Getting Google Screened comes with several benefits:
Having a Google Screened badge boosts consumer trust in your business. It shows that you have been vetted and approved by Google, a name that many consumers trust.
Higher Click-Through Rates
Businesses with the Google Screened badge often see higher click-through rates on their listings, as the badge makes them stand out in search results.
More Inbound Leads
With increased visibility and trust, you’re likely to see an increase in inbound leads. People who see your Google Screened badge are more likely to contact your business.
Distinctive Look in Search Results
The Google Screened badge gives your business a distinctive look in search results, setting you apart from the competition.
Tips to Maintain Google Screened Status
Once you’ve achieved Google Screened status, it’s important to maintain it. Here are a few tips:
Keep Information Updated
Make sure Google is always up to date with your company’s information. This includes your business hours, services, and contact information.
Promptly Address Negative Reviews
Maintaining a high review score is crucial for keeping your Google Screened status. This means you’ll need to address any negative reviews promptly and professionally.
Challenges and Limitations of Google Screened
While there are many benefits to being Google Screened, it’s not without its challenges and limitations. For one, not all industries are eligible for Google Screened. Additionally, the process of getting screened can be lengthy and requires some investment.
FAQs: How Do You Get Google Screened
What is Google Screened?
Google Screened is a program designed by Google to help service-oriented businesses stand out in local searches.
How do you get Google Screened?
To get Google Screened, you need a Google My Business account, complete your business profile, undergo background and license checks, run Local Services Ads, and maintain a good review score on Google.
Who is eligible for Google Screened?
Businesses in professional service industries like law, financial planning, or real estate are eligible for Google Screened.
What are the benefits of Google Screened?
Benefits of Google Screened include increased trust, higher click-through rates, more inbound leads, and a distinctive look in search results.
What are some tips to maintain Google Screened status?
To maintain Google Screened status, keep your business information updated on Google and address any negative reviews promptly and professionally.
Is the Google Screened badge permanent?
No, the Google Screened badge is not permanent. You need to maintain your eligibility, and Google may periodically recheck your qualifications.
Can I get Google Screened if I operate in multiple regions?
Yes, but each place will require a unique application, and the specifications may change depending on local laws and regulations.
How long does it take to get Google Screened?
The timeline can vary depending on several factors, including the time it takes for background checks and license verification. Usually, it could take a few weeks.
Conclusion: How do you get Google Screened?
In conclusion, getting Google Screened can significantly boost your business’s online presence and trustworthiness. Even while the procedure could appear difficult, the advantages of greater visibility, trust, and possible leads make the effort worthwhile.
The digital world is already an exciting adventure, and we’ve barely begun! Navigating the intricate maze that is Google’s screening process might seem daunting, but with the right steps and a dash of patience, the path becomes clear.
Remember, getting Google Screened is more than just a badge; it’s a testament to your business’s commitment to authenticity and professionalism. Finally, you understand how do you get Google Screened so, step up, suit up, and get ready to leap into the digital future, badge and all!